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Logo Work & Rework / Business Cards / Stationery

Original and Rework Example

 

Take Care With Your Graphics and Text

Your graphics format should remain crisp, clear and readable no matter what size you display them, from the corner of a phone app up to the side of a truck!
It would help if you were not stretching or shrinking regular JPG’s or PNG’s. Nothing looks worse than poor graphics, photo’s or illustrations.
Colour combination choices should remain clear when viewed or printed in black and white.
Fine detail disappears into a blob when shrunk and seriously pixelates when stretched. A logo that appears as an “indiscernible blob” on a mobile phone, or a collection of “random pixels” on a poster, portrays a poor image of your business.
* Bear in mind that your screen is likely displaying 72dpi. A complete representation of a 300dpi image is not available on a web page. However, this makes it even more critical that your images are correctly sized and formatted to avoid stretching or shrinking to fit a given space. When you need a graphic of a certain dinsion, make a version of that graphic at the appropriate size. Avoid stretching and shrinking.

Font Choices

Anyone can throw a blocky cheap-looking Arial paragraph on a page; and then make some of it bold, which looks even worse.
In 202/22 BOLD is a no no as a heading 🙂 Use text sizing to create headings.
Misalignment, inconsistencies, multiple colours and a generally naive look for your pages, in terms of visual professionalism, font and colour choices, together with poor spelling and or grammar, portray your business as careless and unprofessional.
Your font choices should represent some individuality and be suitable for the purpose intended.

This is Arial: Basic windows fonts are poor in a professional environment.

Heading 1

Text: Rich in heavy atoms paroxysm of global death rogue tendrils of gossamer clouds how far away Orion’s sword. Cosmic fugue the ash of stellar alchemy at the edge of forever tingling of the spine with pretty stories for which there’s little good evidence a mote of dust suspended in a sunbeam. Intelligent beings another world gathered by gravity made in the interiors of collapsing stars the sky calls to us a still more glorious dawn awaits and billions upon billions upon billions upon billions upon billions upon billions upon billions.

This is Roboto: Just different enough to make your page look so much better.

Heading 1

Text: Rich in heavy atoms paroxysm of global death rogue tendrils of gossamer clouds how far away Orion’s sword. Cosmic fugue the ash of stellar alchemy at the edge of forever tingling of the spine with pretty stories for which there’s little good evidence a mote of dust suspended in a sunbeam. Intelligent beings another world gathered by gravity made in the interiors of collapsing stars the sky calls to us a still more glorious dawn awaits and billions upon billions upon billions upon billions upon billions upon billions upon billions.

This is Poppins: Very modern looking square font.

Heading 1

Text: Rich in heavy atoms paroxysm of global death rogue tendrils of gossamer clouds how far away Orion’s sword. Cosmic fugue the ash of stellar alchemy at the edge of forever tingling of the spine with pretty stories for which there’s little good evidence a mote of dust suspended in a sunbeam. Intelligent beings another world gathered by gravity 1024, 6744, made in the interiors of collapsing stars the sky calls to us a still more glorious dawn awaits and billions upon billions upon billions upon billions upon billions upon billions upon billions.